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My team member and I decided to introduce new products to LUSH Cosmetics' Charity Pot line, where the proceeds go strictly towards helping others in need. Magazine ads will launch the campaign, and be followed by a pop-up shop where new products can be bought. The backdrop of the shop shows the current state of a deforested area, and as products are bought, customers can watch this seemingly hopeless landscape return to its former beauty, as LUSH helps to replant the forest.

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This brand was created based off of the word “ballyhoo,” which means “blatant advertising or publicity.” The company consists of two colleagues who specialize in messing up their client’s projects on purpose, and they’re great at it. Their brand reflects their expertise – the broken compass forms a “B,” showing off one of the many tools they may use to perfectly mess up (or complete) a project.