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User-Centered Design

Your website should prioritize your customer’s needs and allow them to accomplish their goals, with ease.

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Responsive Design

Device or screen size shouldn’t stop your content from displaying and functioning properly. Certain features of your site can also be implemented or hidden to improve your customer’s user experience.

HTML, CSS, & jQuery

You know those pretty, fluid animations you see around the web? Code is what makes those ideas come to life.

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Attention to Detail

The smallest details can make or break a project and should never be overlooked.

Search Engine Optimization

A term that has slowly built a reputation similar to snake oil. Yes, including keywords throughout your site is important, but even moreso is relevant content your current and new customers are searching for (…with those keywords strategically placed.)

Graphic Design

Whether it be a postcard, a billboard, or a takeout menu, print work is still relevant in today’s world. 

Case Study / RPG Omnikit App

 

OVERVIEW

This app was created to help tabletop gamers quickly and easily access content relating to their RPG campaigns, all in one place. No more lugging notebooks, character sheets, and books to your sessions…unless you really want to!

PROBLEM STATEMENTS

  • Increase users – make account creation a stress-free process
  • Easy to navigate – avoid making the user jump through hoops for a simple answer
  • Decrease time spent confirming a rule – may take several minutes and interrupt flow of roleplay
  • Decrease time spent creating or leveling a character
  • Increase interaction between GMs/players in their group and with other users/players

USERS & AUDIENCE

Most users are:

  • Well-versed in what tasks need to be done, quickly
  • Young – Middle-aged males, hold jobs, have families to provide for/other commitments outside the game
  • Inconvenienced by wasting time on menial tasks that interrupts the flow of the game/roleplay, making the game less enjoyable
  • Playing to escape the stress of everyday life, so they want to complete tasks with minimal effort

ROLES, RESPONSIBILITIES, & PROCESS

  • Recognized user needs and goals
  • Interviewed friends who play and/or oversee these games with varying ranges of experience
  • Competitive research/analysis
  • User testing and observation

SCOPE & CONSTRAINTS

My resources were almost exclusively online. Since this was a student project, a developer was out of the question. To combat this, a prototype was made, which presented the opportunity for testing and feedback in real time.

OUTCOME & LESSONS

  • Invision prototype
  • Experience with UX/UI design, user research, user testing
  • Develop the app for public release

More Projects

Wedding DJ Site

The challenge of this project was to show the professionalism of the services they provide without emphasizing their age. The modern-retro look is reflected in the new branding and website. A calendar button is located at the top of each page, along with a “Get a Quote” button in the navbar to easily see availability and pricing. Planning a wedding firsthand helped me realize what essential features were needed for this site to be successful, and improve future user experiences.

Wedding DJ Site

The challenge of this project was to show the professionalism of the services they provide without emphasizing their age. The modern-retro look is reflected in the new branding and website. A calendar button is located at the top of each page, along with a “Get a Quote” button in the navbar to easily see availability and pricing. Planning a wedding firsthand helped me realize what essential features were needed for this site to be successful, and improve future user experiences.

Ballyhoo Branding & Stationery

This brand was created based off of the word “ballyhoo,” which means “blatant advertising or publicity.” The company consists of two colleagues who specialize in messing up their client’s projects on purpose, and they’re great at it. Their brand reflects their expertise – the broken compass forms a “B,” showing off one of the many tools they may use to perfectly mess up (or complete) a project.

LUSH #webelieve

My team member and I decided to introduce new products to LUSH Cosmetics’ Charity Pot line, where the proceeds go strictly towards helping others in need. Magazine ads will launch the campaign, and be followed by a pop-up shop where new products can be bought. The backdrop of the shop shows the current state of a deforested area, and as products are bought, customers can watch this seemingly hopeless landscape return to its former beauty, as LUSH helps to replant the forest.

LUSH #webelieve

My team member and I decided to introduce new products to LUSH Cosmetics’ Charity Pot line, where the proceeds go strictly towards helping others in need. Magazine ads will launch the campaign, and be followed by a pop-up shop where new products can be bought. The backdrop of the shop shows the current state of a deforested area, and as products are bought, customers can watch this seemingly hopeless landscape return to its former beauty, as LUSH helps to replant the forest.

Interested in working together? Let’s talk!

As social as an introvert gets:

Sara Barats

267-572-1588

sara.a.barats@gmail.com

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