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A portrait of Sara Barats, freelance web designer in Pennsylvania

Hi, I’m Sara.

A User Interface Web Developer with 5+ years of experience, eager to help you meet your business goals and customer’s needs.

My Capabilities

User-Centered Design

Your users are the lifeblood of your business, so providing a pleasant and meaningful experience is of utmost importance.

Front End Development

From traditional HTML/CSS/JavaScript to WordPress and other platforms, together we can determine the best solution for your website.

Responsive Design

Provide your users with a unique experience, no matter what device or screen size they use.

Website Maintenance & Troubleshooting

Any issues that arise are quickly addressed to make sure your website is always looking and performing the best that it can.

Attention to Detail

The smallest details can make or break a project and should never be overlooked.

Search Engine Optimization

Using keywords throughout your site is important, but relevant content your current and new customers are searching for is paramount.

Don’t Take My Word For It…

“Sara did a fantastic job with all aspects of setting up our bluecrabpartyco.com website! Sara has a wide diversity of relevant experience and capabilities, which include web site design, web site development, search engine optimization, marketing, and graphic arts design. She brought all these skills to bear for us and delivered an exceptional web page that captures the key aspects of our product, relates them to our customer base, and presents them in a graphically cohesive way. Sara was easy to work with and had an incredible amount of insight to help us create the best possible website for our product. Her communication throughout the process was excellent, and she was prompt and efficient in her work. I whole heartedly recommend Sara for any web design and web development needs, and I am confident you will have a similar positive experience!”

- Robert McGlade

Blue Crab Party Co, LLC

“Working with Sara was an awesome experience. She’s professional, has excellent attention to detail, and continued to refine the project until the results exceeded all of my expectations. I would absolutely recommend her for any project. Impeccable taste.”

- Verity Langan

Owner, Raknewt Games

“It was great working with Sara. My logo turned out better than I thought. The logo represents me and my last name in the greatest fashion. I definitely recommend anyone to request her if they need a logo.”
- RL Knuckles

Knuckles Media Fiends

“Sara did a fantastic job getting my work website to be responsive again! She did it quickly and talked with me through what needed to be done!”

- Hannah Merrick

Grace Bible Fellowship

Case Study: RPG Omnikit App

Tools and Skills Used: Adobe Illustrator, Adobe Photoshop, Invision, User Research, Wireframing, User Interface Design, Prototyping, User Testing

Screenshots of a tabletop RPG app to use for gameplay
OVERVIEW

This app was created to help tabletop gamers quickly and easily access content relating to their RPG campaigns, all in one place. No more lugging notebooks, character sheets, and books to your sessions…unless you really want to!

PROBLEM STATEMENTS
  • Increase users – make account creation a stress-free process
  • Easy to navigate – avoid making the user jump through hoops for a simple answer
  • Decrease time spent confirming a rule – may take several minutes and interrupt flow of roleplay
  • Decrease time spent creating or leveling a character
  • Increase interaction between GMs/players in their group and with other users/players
USERS & AUDIENCE

Most users are:

  • Well-versed in what tasks need to be done, quickly
  • Young – Middle-aged males, hold jobs, have families to provide for/other commitments outside the game
  • Inconvenienced by wasting time on menial tasks that interrupts the flow of the game/roleplay, making the game less enjoyable
  • Playing to escape the stress of life, so they want to complete tasks with minimal effort
ROLES, RESPONSIBILITIES, & PROCESS
  • Recognized user needs and goals
  • Interviewed friends who play and/or oversee these games with varying ranges of experience
  • Competitive research/analysis
  • User testing and observation
SCOPE & CONSTRAINTS

My resources were almost exclusively online. No budget was allocated for this, so a prototype was made. This presented the opportunity for testing and feedback in real time.

OUTCOME & LESSONS
  • Invision prototype
  • Experience with UX/UI design, user research, user testing
  • Develop the app for public release

15 + 3 =

© 2024 Sara Barats User Experience & Web Design

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